I love Star Wars, so don't get me wrong. I was once a great Star Wars fan (read: geek), and the information I remember about the series allows me to still tangle with current aficianados (those that aren't afraid of the sun, anyway;) though the action figures, models and posters were all taken down a long time ago.

But seriously, Star Wars is such a massive marketing whore.

I can't escape it in my local grocery store, for Pete's sake. Everywhere I look, Vader is glowering at me from a bag of Cheetos, or I'm being told by Pepsi that Yoda will make me win something. Lightsaber here, starship there. Action figures, masks, toy lightsabers, book bags, clocks, shirts! And this is only a grocery store! I don't understand why George Lucas is afraid of not having funding for the artsy films he wants to do. The man must be rolling in money with the amount of goods he's pimping out to hyperactive eight-year-olds, and the creepy 35-year-olds still living at home in mom and dad's basement.

I intend to go to see the first showing of Episode III when it comes out. I may even wind up owning some of that new memorabilia. So I won't say I'm against it entirely.

But Vader? Get off my Cheetos, man.

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